Effectiveness of audience targeting with use of data worldwide 2018, by business type

The charts shows the share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type. According to the study from Quantcast, 83 percent of global direct brand marketers believed their company was effectively using first-party data to target audiences, while 65 percent said the same about their use of third-party data.

图表展示了截至2018年5月，全球不同类型的企业中，认为其组织通过使用数据有效定位目标受众的市场营销人员的比例。根据Quantcast的研究，全球83%的直接品牌营销人员相信他们的公司正有效地利用第一方数据来定位受众，而65%的人对使用第三方数据的同样评价。