eCommerce Benchmark KPIs: Electronics in Portugal

In 2023, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 72.4%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for Electronics in Portugal also consist of an AOV of US$107.4, a discount rate of 9.8%, and a return rate of 6.6%.

至2023年，葡萄牙电子零售业的关键绩效指标（KPIs）除却9.2%的加入购物车率、72.4%的购物车放弃率以及2.5%的转化率之外，还包括平均订单价值（AOV）为107.4美元、折扣率为9.8%以及退货率为6.6%。