Consumers on Rhine and Ruhr

Consumer behavior and consumer education.

Topics: Paying attention to advertisements and leaflets in daily
newspapers; television habits; attention to advertising broadcasts;
judgement on consumer tips in the media; quality and price
consciousness in purchase; obtaining product information; price as
quality indicator; attitude to norming package weights; influence of
layout of sales rooms and packaging on one´s own purchase decision;
judgement on name-brand articles; price comparison before purchase of
product; attitude to consumer education and interest in membership in a
consumer organization; knowledge about the task of consumer advice
centers; city size.

Demography: age (classified); marital status; number of children;
school education; employment; household income; size of household;
possession of durable economic goods; media usage.