THE ROLE OF MASS MEDIA IN SPORTS DISCOURSE: A COMPARATIVE ANALYSIS OF ENGLISH AND UZBEK SPORTS PUBLICATIONS

This article examines the role of mass media in sports discourse with a particular focus on football-related language in English and Uzbek publications. The study provides a comparative analysis of lexical units, expressive phrases, and communicative strategies used in sports journalism. Special attention is paid to the influence of media language on audiences and the stylistic features that make sports reporting emotionally engaging. The findings demonstrate that sports media language reflects cultural values, journalistic traditions, and audience expectations in both English and Uzbek contexts.