Consumer Interest Scores for CPG (Consumer Packaged Goods) Trial

ShareThis collects consented pseudonymous digital behavioral data captured in real-time through our content engagement tools on over 600M global web pages. It provides rich insights into consumer’s daily interactions and interests through their online behavior - searches, clicks, shares, and pages visited. This is a one month trial of our digital behavioral data and CPG interest scores.

Derived from ShareThis’ digital behavioral data, Interest Scores capture consumer intent signals that indicate a user’s interest level across 180 CPG product categories. Map users currently engaging with specific products online and use ShareThis data to target those who demonstrate a higher interest and are more likely to convert. Personalize their experience and increase sales from online behavior. Recognize cross-interest patterns and identify unexplored opportunities within various CPG product categories.

CPG clients use ShareThis Interest Scores, often in combination with ShareThis Consumer Behavioral Data and other data sources, to improve business performance and accelerate growth across various use-cases.

What's included in this data set:

sharethis_daas_schema.monthly_cpg_interest_score_view

List of data fields:

-BABY FOOD

-SOUP

-CULINARY

-COFFEE

-DRIED FRUIT

-SKIN CARE

-VITAMINS

-SNACKS

-PET FOOD

-WINE