Alesco New Parent Database

Our New Parent database allows you to reach couples or single mothers/fathers who have just become new parents.

Averaging 45,000 per month, our database contains records of married couples who have a newborn, single mothers who have just given birth, and couples or individuals who have chosen to adopt a child of any age for the first time. Most parents attended regularly scheduled prenatal care appointments with their doctors. These new parents are a large consumer group and are likely to upgrade their vehicles and living arrangements with the increase in their family size. Our new parent database is routinely updated with new parent information, while incorrect records are removed. This means you will always have an accurate list of leads to reach prospective new customers.

These new parents will purchase postnatal products for
their child such as: New Furniture, Clothes, Bathing Products, Home Decor, Baby Food, Shoes, Safety Products, Baby Bottles, Diapers, Toys, Car Seats, Booster Seats
Strollers, Cleaning Supplies, Wipes and Cribs.

Our new parent database includes supplement providers, retail stores, bookstores, baby furniture manufacturers, booster seat providers, financial institutions, automobile dealerships, parenting magazines, diaper manufacturers, furniture manufacturers, insurance agencies, credit card issuers, real estate agencies, and baby supply providers.

Alesco Data is proud to be a Founding Provider in Truthset Data Collective. We continually strive to make improvements to our data and create better results for our clients. Truthset has been a valuable partner in achieving the highest levels of data accuracy and transparency.

Fields Included:
Parent's Name and Address
Email
Child's Date of Birth

Use Cases:
-Acquisition Marketing
-Loyalty and Reward program activation
-Couponing
-Validation and Appending

Expected Workflow:
-Alesco uses a Snowflake share to provide the customer with customized data sets as requested.
-Customer shares target criteria with Alesco via a snowflake share for audience selection.
-Customer shares CRM list with Alesco via a snowflake share for data enrichment.