Matrix Marketing - Create personalized lead lists for South African Market (My Mobile Business Intelligence App:)

My Mobile Business Intelligence App – Create personalised leads lists. MyMoBi allows the individual sales professional to create and work with customised, profiled and targeted leads using intuitive and easy to use filters. – Search for prospects that look like your successful customers. Identify your existing customers on the application intuitively finds and recommends additional leads based upon the customers you have identified. – Add and update client information. Advise Matrix Marketing of a Customer or Prospect you have but which we do not have on our system. We will research them, add them to your list and reward you with Credits which you can use to export more leads.< – Pre-qualify a client’s propensity to pay Pre-empt uncomfortable post-order discussions by targeting clients that are likely to pass credit-vetting due diligence or by guiding clients that may not qualify for an open account to consider other alternatives. – View your leads on a map. View your lead on your mobile-based Map application. Ensure easy route planning. View similar opportunities in close proximity. – Earn additional credits as rewards for in-app actions. Your actions can earn you Credit rewards. Credits are used to export or print information and to generate Lead lists which you use to assist your prospecting efforts. You either use Credits which have been included in your subscription, Credits we have rewarded you with or additional Credits you may purchase to achieve your export goals.

搜集汇总

背景与挑战

背景概述

该数据集围绕一款名为MyMoBi的移动商业智能应用，旨在帮助销售专业人员为南非市场创建个性化潜在客户列表。应用提供直观的过滤功能，支持基于成功客户搜索类似潜在客户、预判支付倾向、在地图查看线索，并通过应用内操作赚取积分来导出更多线索，以优化营销和销售流程。