A study to understand the factors that affect enterprise in Thailand to move to cloud computing

Cloud Computing is a new trend in both globally and domestically. Thailand market is also considered as a fast growing country in this field. The study in domestic Cloud Computing area is required to help stakeholder understand about current situation and key to help the market grow faster. This study was conducted on the purpose to focus on firm in Thailand and especially in Bangkok area.From literature review and in-depth interview, major findings were summarized into 3 topics area, Awareness, Evaluation Criteria and Challenges. And questionnaire was designed based on information from those 3 topics area.Result from this study found that there is awareness on Thailand market on Cloud Computing technology and many of them feel they need to be trained on Cloud Computing. The study can identify “Security”, “SLA (Service Level Agreement)” and “Continuity of the system” are top three criteria for organization to choose Cloud Computing service provider. And top three challenges that stop or delay enterprise market in Thailand for moving to Cloud Computing are their concern about “If their Cloud system got hacked, it would be effect on their company reputation” “Consistency of their system” “Continuity of their system” And for top three perceived benefit that enterprise market in Thailand could get from using Cloud Computing are “More flexibility”, “More profitable due to cost saving” and “More productivity”In Chapter 4, there are details breakdown by size of organization, so Cloud Computing service provider can use this information to segment the Cloud Computing for Thailand market.