Ecofeminism messaging table.xlsx

The paper examines selected accounts from three different social media platforms that is Facebook, Instagram, and YouTube to explore how they reflect the theme of ecofeminism. Ecofeminism is a theory that highlights the connection between women and nature, advocating for their protection. Our findings establish that the principles of ecofeminist theory and the works of ecofeminists have moved beyond physical propagation and are now being actively disseminated on digital media platforms. Through various forms of media such as reels, videos, pictures, and animations, many social media accounts vividly demonstrate the close relationship between women and nature, the exploitation they face from patriarchal society and how they can be protected. Since the people of the current age are highly engaged with social media, these platforms effectively communicate the concept of ecofeminism and its importance, motivating global audiences to treat, protect, and preserve both nature and women. This helps in creating an inclusive society and advancing a sustainable world, which is critical in today’s context of environmental degradation and social unrest. The paper contributes to the fields of ecofeminism, media studies, and the sustainable development goals established by the UN in 2015.