Brazil: most followed Instagram beauty brand profiles 2023

As of March 2023, the Instagram profile of the O Boticário Group was Brazil's most followed beauty brand on this social network, with approximately 9.5 million followers. Meanwhile, the Brazilian make-up brand Dailus ranked second, attracting 2.8 million Instagram accounts.

截至2023年3月，O Boticário集团在Instagram上的个人资料成为巴西在该社交网络中最受关注的化妆品品牌，拥有约950万粉丝。与此同时，巴西化妆品品牌Dailus位列第二，吸引了280万Instagram账户的关注。