Typologie der Wünsche 1989

1. Attitudes to consumption. Use of media and ownership of economicgoods. 2. Quantitative recording of consumer habits. Topics: 1. Personal demands on life; frequency and type of vacationtrip; destination and length of stay; method of transportation used andpersons participating in the vacation trip; type of accommodation; useof a tour operator or personally organizing the trip; destinations forbrief trips; detailed recording of the frequency of reading magazinesand the use of television (media usage); attitude to name-brandproducts, money, advertising, quality and price (scale); possession ofdurable economic goods from the areas of entertainment electronics,photography as well as film and do-it-yourself equipment (scale);criteria for the purchase of entertainment electronics, photography andfilm equipment (scale); interest in information on selected products(scale); possession and age of household appliances; ownership of realestate and intended acquisition; size of apartment and number of rooms;housing status; planned changes in the building to save energy; type ofheating and energy source; ownership and planned acquisition offurniture and other furnishings; ownership of garden; size of garden;use of garden; frequency of work in garden; ownership of motorized yardtools; decision-making in the purchase of yard tools; use offertilizers and herbicides; frequency of care of plants in theapartment; do-it-yourself tasks carried out; possession of driverslicense and class of drivers license; kilometers driven annually;attitude to driving (scale); number of cars in the household anddetailed determination of make, type, year of manufacture, age andprice of vehicle; purchase or lease, new or used, type of fuel;opportunity to use a company car; conducting repairs and maintenance;planned acquisition of a new or used car and ideas on price and type;criteria for buying a car; preferred make according to country ofmanufacture; possession of savings account with a building society;building societies used; contracted savings amount; use for thesavings; type of insurance policies; possession of bank accounts; typeof financial investments; possession of credit card or euro-chequecard; attitude to medication; use of medication and self-treatment;visits to the doctor; frequency of purchases in drugstores and healthfood stores and the monthly amount spent for this; preference forfast-working or natural medication; self-treatment for certain ailmentsor diseases (scale); participation in reducing programs or diets;height and weight; leisure activities; detailed information on up tosix members of the household. Interviewer rating: weekday of interview; length of interview; date ofinterview; ZIP (postal) code. 2. Quantitative recording of consumer habits: In the form of ahousehold diary the respondent recorded the frequency of use ofselected products and brands: shopping places; alcohol-freerefreshments; alcoholic drinks; brands of wines and sparkling wines;aperitifs; brands of spirits; brands of whiskey; brands of rum; brandsof vodka; brands of schnapps; special sorts of spirits; brands ofliqueur; brands of beer; brands of coffee and coffee consumption;consumption of sweets, chips, brands of health-food bars; brands ofcrisp breads {Knaeckebrot}; instant meals, frozen foods; brands ofhealth and diet food; cosmetics for men and women, body and hair careproducts; use of tobacco and preferred brand of cigarettes; purchasesfrom mail-order companies and department stores.