TV industry revenue in the UK 2013-2023, by source

In 2023, traditional pay TV subscription revenue in the United Kingdom (UK) amounted to around 6.24 billion British pounds, down from 6.48 billion British pounds recorded in the previous year. However, even though online channels presenting a jump in revenue between 2013 and 2023, subscriptions remained the largest source of television industry revenue in the UK. TV revenue breakdown and market leadersTelevision industry revenues in the United Kingdom amounted to roughly 20 billion British pounds in 2022, up from 19 billion the year prior. The increase in revenue was fueled by publicly funded channels and online audiovisual. During the past five years, online television has experienced a massive boost in popularity and profitability. TV advertising trends in the UKThe United Kingdom was the European country with the highest TV advertising expenditure in 2021. After peaking at 4.1 billion British pounds in 2016, however, the UK’s TV net advertising revenue has declined for four consecutive years, a downward trend primarily influenced by the changes in TV viewing behavior. Following the rise of video-on-demand (VOD), the average daily TV consumption time in the UK has generally decreased over the past decade, causing advertisers to reallocate budgets from traditional media formats to digital channels.

于2023年，英国传统付费电视订阅收入约为62.4亿英镑，较上一年记录的64.8亿英镑有所下降。尽管在线频道在2013年至2023年期间实现了收入的跃升，但订阅收入仍然是英国电视行业收入的最大来源。2022年，英国电视行业收入约为200亿英镑，较前一年增长至190亿英镑。收入的增长得益于公共资金支持的平台和在线视听服务。在过去五年中，在线电视在受欢迎程度和盈利能力方面经历了巨大的提升。在英国，电视广告趋势方面，英国是2021年欧洲电视广告支出最高的国家。然而，尽管在2016年达到41亿英镑的峰值后，英国的电视网络广告收入已连续四年下降，这一下降趋势主要受电视观看行为变化的影响。随着视频点播(VOD)的兴起，过去十年中，英国的日均电视消费时间普遍下降，导致广告商将预算从传统媒体格式重新分配至数字渠道。