Value, Engagement and Emotional Metrics for Movies Sample

EmotionalDNA® is a survey-based approach that maps the entire emotional landscape of video entertainment – including movies, television shows, platforms, and brands – from the viewer’s perspective. Leaders across the media and entertainment ecosystem use EmotionalDNA to inform content and advertising strategy, program development, scheduling, branding, media buying, marketing, and more. The dataset contains 4400+ movies and is continuously updated with 3200 respondents every two weeks.

Use cases include:

» Content Value: Sets of questions which derive the acquisition and retention value of a program

» Content Recommendation: Identify similar programs, competitors and substitutes for content across the landscape using 36 emotional attributes and 8 statistically derived dimensions.

» Viewer Engagement: Understand how viewers engage with your programming with 17 different interactions and our proprietary engagement metric Intentionality.

The Snowflake share contains one schema with the following sample tables:
-agg_movie_content_value_sample
-agg_movie_emotional_metrics_sample
-agg_movie_intentionality_interactions_sample
-agg_movie_proximities_sample

Metrics Include:
-36 Emotional Attributes
-8 Emotional Dimensions
-17 Engagement Interactions
-Incidence Rate
-Intentionality Score
-Evaluation Score
-Favorited Metric
-Emotional Distance

This is a sample dataset. Please reach out to [e-mail] about obtaining access to the full version.