Effectiveness of CTV advertising according to consumers in the U.S. 2020

During a July 2020 survey carried out among consumers from the United States, 71 percent of respondents stated that they were more likely to tell a friend about a brand after seeing it in a connected TV (CTV) ad than after seeing it in a linear TV ad.

在2020年7月进行的一项针对美国消费者的调查中，71%的受访者表示，相较于在传统电视广告中看到该品牌，他们在观看智能电视（CTV）广告后更有可能向朋友推荐该品牌。