Data for: Measuring the effectiveness of value-framing and message valence on...

Changing public behaviour is an essential step for successful conservation, and can be achieved through effective use of message framing. However, its use in the conservation...改变公众行为是实现成功自然保护的必要举措，可通过有效运用信息框架（message framing）达成目标。然而，其在保护领域的应用