eCommerce Benchmark KPIs: Food in Vietnam

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 70.7%, and a conversion rate of 3.9%, the eCommerce Benchmark KPIs for Food in Vietnam also consist of an AOV of US$60.2, a discount rate of 14.2%, and a return rate of 4%.

于2023年，越南食品电商领域的关键绩效指标（KPIs）除了13.4%的加入购物车比率、70.7%的购物车放弃率及3.9%的转化率之外，还包括平均订单价值（AOV）为60.2美元、14.2%的折扣率和4%的退货率。