digital labor、livestreaming marketing and intelligent trap data set

This study takes college students on the live delivery platform as the research object, enters the questionnaire into the questionnaire star, and distributes the questionnaire through WeChat, QQ, Weibo and other platforms. From August 15, 2022 to August 18, 2022, the pre-survey was carried out. In the pre-survey stage, the 50 questionnaires collected were initially analyzed. According to the results of the pre-survey and the feedback of the respondents, the content of the questionnaire was improved in combination with the core of the survey to ensure the quality of the formal questionnaire. From August 22, 2022 to August 27, 2022, a formal survey was conducted. At the formal survey stage, 427 questionnaires were recovered from the project. After data cleaning and elimination of invalid questionnaires, a total of 415 valid questionnaires were valid, with the effective rate of 97.19%. SPSS and AMOS were used for analysis.