Data Clean Rooms for Audience Segmentation and Private Activation

Audience segmentation
AppsFlyer Data Clean Room (DCR) enable you to create dynamic segments out of your audience lists in Snowflake and privately pass them for activation.

Audience private activation\suppression:
Audience activation\suppression has historically relied on openly sharing device IDs between advertisers and media partners to create lists of users to target. The world is changing and in many cases we need a better, more private way to achieve this.

AppsFlyer DCR enables advertisers to privately activate or suppress audiences without accessing or sharing sensitive user-level data. To achieve private audience activation or suppression, AppsFlyer DCR is utilizing several possible techniques that allows two parties, who each have their own private data sets, to determine the elements that are present in both sets WITHOUT revealing ANY OTHER INFORMATION about the sets to each other. This minimizes end user privacy breach as well as business issues while maintaining the same level of marketing opportunities. AppsFlyer DCR as the world’s most private audience segmentation and activation tool available in the market today.

Expected Workflow:

1. Create a Snowflake data share that includes the audience you wish to privately activate.

2. Provide AppsFlyer Snowflake account read access to this data share.

3. AppsFlyer DCR will periodically read the data from the data share and will make it available for further segmentation and activation.

4. Create an audience on DCR and choose the ad network partner you wish to privately activate/suppress the audience on.

5. AppsFlyer DCR will execute the PSI and will share the intersected audience with the ad network partner and return the match rate %.

6. Create a campaign on the ad network partner for the intersected audience.

7. Measure campaign performance using AppsFlyer world class attribution capabilities.

8. Share campaign performance data back to Snowflake using AppsFlyer Data Locker Snowflake connection.

9. Collect the data from the Snowflake Data share created for you in the AppsFlyer Data Locker Snowflake account.

搜集汇总

背景与挑战

背景概述

该数据集聚焦于AppsFlyer数据清洁室，它支持在Snowflake中创建动态受众细分，并通过隐私保护技术实现私有化激活或抑制，无需共享敏感用户数据。其工作流程涵盖从数据共享、广告网络激活到效果回传的完整闭环，旨在平衡营销机会与用户隐私保护。