National Readership Survey, 1984

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br>
The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br>
All surveys are substantially the same in form and content. Further details are available from the Archive upon application.<br><B>Main Topics</B>:<BR> Variables<br>
Region and polling district; town size; % Labour to Conservative in constituency; % jurors to electorate in polling district*; classification of informant &amp; household; social grade of household; household composition; age; age when finished full-time education; type of school/college last attended*; qualifications obtained*; accent of informant*; whether informant occupied; occupation of informant/head of household; smoking habits*; drinking habits*; camera usage*; use of cosmetics*; monthly general magazine readership; monthly women's magazine readership; national Sunday newspaper - detailed reading habits (where read, who pays, no. times read in week)*; daily national newspaper - detailed reading habits (where read, who pays, no. times read in day)*; cinema visiting; TV viewing; Radio Luxembourg listening*; national morning newspaper readership; provincial morning newspaper readership; evening newspaper readership; Sunday national newspaper readership; household composition (detailed); no. electors in household/institution*; home tenure; description of dwelling; household status of informant; sex and marital status; occupational details (i.e. industry, social grade etc.); income cohort; whether has PO savings or bank account; ownership of stocks shares or holdings in a unit trust; ownership of selected durable goods; car ownership; whether informant buys most petrol; selected publications, detailed reading habits (who pays, where read, no. times read)*; whether informant DIY person*; ownership of household pets (cats, dogs, birds)*; holiday away from home; holiday abroad; Sunday provincial newspaper readership.<br>
<br>
*&lt;i&gt;earlier surveys only&lt;/i&gt;.