MBI Sociodemographic-Bundle Basic for the Czech Republic at Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for the Czech Republic at the 5-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable not included in the Basic Bundle, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic-Bundle Basic for the Czech Republic at Postcode Level

概述

• 提供捷克共和国5位邮政编码级别的社会人口统计数据。
• 数据包括人口、性别、年龄结构（15岁年龄带）和家庭数据。
• 数据适用于丰富客户数据库、市场分析等多种应用场景。

业务需求

市场分析

• 揭示未开发的市场潜力。
• 基于人口特征精确量化区域销售机会。

需求预测

• 利用人口趋势设定数据驱动的销售和绩效目标。

位置规划

• 评估目标区域的社会人口结构，制定有效的扩展策略。

360度客户视图

• 结合社会人口统计数据和客户数据，全面了解客户需求和行为。

位置数据丰富

• 为地理数据集添加详细的人口和家庭属性。

数据字典

表名

MBI_MARKETDATA_2024_CZ_POSTCODES5_SOCIO

列名

• CTRYCODE: Varchar
• POSTCODE: Varchar
• NAME: Varchar
• P_T: Number
• P_PRM: Number
• HH_T: Number
• HH_SIZE: Number
• MALE: Number
• FEMALE: Number
• AGE_T0014: Number
• AGE_M0014: Number
• AGE_F0014: Number
• AGE_T1529: Number
• AGE_M1529: Number
• AGE_F1529: Number
• AGE_T3044: Number
• AGE_M3044: Number
• AGE_F3044: Number
• AGE_T4559: Number
• AGE_M4559: Number
• AGE_F4559: Number
• AGE_T60PL: Number
• AGE_M60PL: Number
• AGE_F60PL: Number

使用示例

查询示例

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_CZ_POSTCODES5_SOCIO";

其他信息

数据提供商

Michael Bauer International GmbH

数据更新频率

每年

时间覆盖范围

2024年1月1日至2024年12月31日

地理覆盖范围

捷克共和国（按邮政编码）

云区域可用性

• AWS: 非洲（开普敦）、亚太（雅加达）、亚太（孟买）、亚太（大阪）等45个区域

联系方式

• 销售: [e-mail]
• 支持: [e-mail]

搜集汇总

背景与挑战

背景概述

该数据集包含捷克共和国邮编级别的社会人口统计基础数据，涵盖人口结构、性别分布等核心指标，适用于市场潜力分析、营销活动定位等商业决策支持。