Virtual Influencers vs. Human Influencers in the Context of Influencer Market...

While the popularity of virtual influencers in influencer marketing is on the rise, little is known about the reasons behind their increasing popularity. Furthermore, there is...尽管虚拟影响者（virtual influencers）在影响者营销（influencer marketing）领域的受欢迎程度持续攀升，但学界对其日渐走红背后的动因仍知之甚少。此外，……