Conexa for Databricks - Adstra Identity Solutions

**Elevate omnichannel marketing strategies and drive brand growth with Conexa™ for Databricks.**

**Conexa™** Identity Resolution empowers your brand with unmatched transparency, superior customer matching, and cost efficiency, giving you full visibility and confidence in your data. As a composable identity platform, **Conexa™** empowers you to maintain ownership and control of your invaluable data, ensuring it never has to leave your four walls.

The **Conexa™** Identity Resolution Platform links terrestrial data with digital signals, creating the most complete view of every person and household in the U.S. This preconnected omnichannel graph gives you the power to truly understand your audience, personalize your outreach, and make confident, data-driven decisions. With coverage of over 260 million validated US individuals and 300+ insightful data elements, you’ll have the depth and precision to drive results across every channel.

Brands that own and control their identity assets are best positioned to build trust, maximize customer loyalty, and drive long-term value.

**CONSUMER ESSENTIALS ATTRIBUTES**

- **Individual: Build Your ICP with Foundational Insights.** Individual attributes—including age, gender, and education—allow you to segment audiences with precision, personalize messaging, and ensure your products connect with the right people, every time.
- **Household: Understand the Dynamics of the Entire Household.** With household composition, income levels, and homeownership, you can tailor offers, predict needs, and craft marketing strategies that resonate with the collective purchasing power of the family unit.
- **Interests: Connect with Customers Through Their Passions.** Forge authentic connections by understanding what drives your audience outside of their purchases. Understanding sports, hobbies, travel, and entertainment, enables you to build powerful affinity models and design campaigns that align with your customers' lifestyles.
- **Lifestage: Engage Consumers at Life's Most Impactful Moments.** Identify and reach consumers as they become newlyweds, new parents, or new movers, enabling timely solutions and capture high-intent audiences at the most critical moments.
- **Behavior: Align Your Brand with Customer Values.** Build deeper loyalty by understanding the causes and activities your audience cares about. A unique opportunity to create resonant messaging and partnerships that reflect the core values of your customers.
- **Purchase Behavior: Decode the Path to Purchase.** Optimize the customer journey with a clear view of buying habits. Get critical insight on payment preferences, product affinities, and channel usage, to refine channel strategy, personalize promotions, and increase conversion rates.

**PREMIUM ATTRIBUTES**

- **Adstra Auto+: Shift Your Automotive Marketing into Overdrive.** The industry's most comprehensive automotive data, Adstra Auto+ delivers granular vehicle details, empowering dealerships, insurers, and aftermarket retailers to execute hyper-targeted campaigns.
- **Adstra Caregivers: Reach Influential Healthcare Decision Makers.** Connect with the dedicated individuals making critical healthcare and household decisions. Adstra Caregivers enables you to deliver timely, supportive, and relevant products and services to those caring for loved ones.
- **Adstra HCP: Engage Directly with Medical Professionals.** Reach physicians, nurses, dentists, and other practitioners – and essential dataset for pharmaceutical companies, medical device manufacturers, and marketers looking to connect with key decision-makers and influencers.
- **Adstra Health: Power Your Wellness Marketing.** Adstra Health provides privacy-compliant insights into consumer health lifestyles, ailments, and interests in prevention and therapies. It's the definitive dataset for crafting resonant messaging for CPG, fitness, and health service brands.
- **Adstra Political: Navigate the Political and Advocacy Landscape.** Adstra Political delivers insights into political affiliation, donation history, and support for key issues. This dataset is indispensable for political campaigns, public affairs firms, and advocacy groups.
- **Adstra Wealth: Engage High-Net-Worth Individuals.** Adstra Wealth provides a multi-dimensional view of prosperity, including estimated net worth, investable assets, and luxury lifestyle indicators. It's essential for financial services, luxury brands, and non-profits seeking to connect with affluent high-value prospects.

**TERRESTRIAL IDENTIFIERS**

- First / Last Name
- Hashed Phone Number
- Postal Address

**DIGITAL IDENTIFIERS**

- HEMs (direct and indirect)
- IPv4 & IPv6
- MAIDs
- CTV IDs: (available by provider)
- Authenticated IDs: (available by provider)

**USE CASES**

- **Supercharge Audience Insights:** Dive deeper into who your customers really are—enrich profiles with detailed attributes to reveal motivations, preferences, and hidden opportunities.
- **Pinpoint and Engage High-Value Customers:** Identify your best prospects and reach them with precision, improving ROI and driving higher conversion rates across every channel.
- **Fuel Predictive Modeling & AI:** Power advanced analytics, lookalike modeling, and AI-driven segmentation to uncover new markets and anticipate customer needs before your competitors do.
- **Optimize Cross-Channel Campaigns:** Seamlessly activate data across platforms and media, ensuring consistent, impactful messaging wherever your audience is.
- **Enhance Customer Retention:** Use behavioral and lifestyle insights to deepen relationships, reduce churn, and increase customer lifetime value.