Behavioral Drivers of AI Adoption in Banking in a Semi-Mature Digital Economy: A TAM and UTAUT-2 Analysis of Stakeholder Perspectives

The survey was online, and design was such that it would be user-friendly for both PC and mobile. There were no prerequisites that would exclude somebody from the questionnaire in advance, other than the necessity to answer to all questions. The only physical constraint was the fact that the questionnaire was made in Greek language, and it was referring to a Greek banking environment.
The targeted population was split conceptually in four major categories.To make it as specific, accurate and manageable as possible, the choice of the channels for acquisition of respondents was judgmental, targeting specific spaces e.g. LinkedIn audience of annual banking forums, employees of major banks, generic online audiences, employing also in the process selected controllers as facilitators. Some questionnaires were delivered in hard copy and then transferred online.