Raw Data: Green Consumption Behavior Among Indonesian Consumers

This dataset contains raw survey data collected for the study titled "Why Do Consumers Choose Green? Insights from an Extended Theory Planned Behavior". The data were collected from 175 Indonesian consumers via online questionnaire distributed through social media platforms. The survey measured green consumption behavior and its determinants using an extended Theory of Planned Behavior (TPB) framework, incorporating constructs including Green Consumption Attitude (GCA), Subjective Norms (SN), Perceived Behavioral Control (PBC), Green Advertising (GA), Ecological Labels (EL), Location Information (LI), Green Consumption Intention (GCI), and Green Consumption Behavior (GCB). All items were measured using a five-point Likert scale (1 = Strongly Disagree; 5 = Strongly Agree). Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.