Aligning marketing channel relationships at the base of the pyramid: the importance of partner selection, power dynamics and collaboration
收藏DataCite Commons2021-07-03 更新2025-04-17 收录
下载链接：
https://researchdata.up.ac.za/articles/dataset/Aligning_marketing_channel_relationships_at_the_base_of_the_pyramid_the_importance_of_partner_selection_power_dynamics_and_collaboration/13516649/1
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资源简介：
Qualitative approach was employed. Interview as a data collection method was used. Interview transcripts for a qualitative study trying to determine channel selection and management.
提供机构：
University of Pretoria
创建时间：
2021-07-03
