The Influence Of Perceived Usefulness, Perceived Ease Of Use, And Trust Towards Digital Bank Technology Adoption On Generation Z

This study aims to analyze the influence of perceived usefulness, perceived ease of use, and trust on the adoption of digital banking technology among Generation Z in South Tangerang. Using a quantitative approach with a survey method and purposive sampling technique, data were collected from Generation Z respondents who have experience using digital banking services in Indonesia. Respondents’ perceptions were measured using a Likert scale, and the data were analyzed using multiple linear regression to examine the effect of each independent variable on technology adoption. The results of this study are expected to provide strategic insights for digital banking companies in attracting and building trust among Generation Z.