Most followed Brazilian football clubs 2023

The soccer club FC Flamengo from Rio de Janeiro was the most popular Brazilian soccer club on social media as of December 2023, with a combined number of over 57 million. SE Corinthians from São Paulo ranked second on the list, surpassing 35 million followers in the five listed platforms.A sport without rivalSince the introduction of soccer in Brazil back in the late 19th century, its popularity in the South American nation has reached such great levels that the country is nowadays known now as ‘O país do futebol’ (The country of football). A small glimpse of that can be seen in social media: as of March 2021, the Brazilian Football Confederation (Confederação Brasileira de Futebol-CBF) was Brazil’s most popular sports confederation on social media by late-2020, surpassing the second-ranked institution of this kind by almost 23 million followers. Soccer championship turned digital The COVID-19 pandemic caused great disruption in the Brazilian soccer calendar as well. With stadiums closed and social distancing requirements in place, the Brazilian championship ‘Série A’ —also referred to as Brasileirão— was postponed for several months and only could restart without an on-site audience. Therefore, a digital platform was put in place by the CBF to reach the country’s soccer fan base, eager to watch and cheer for their favorite clubs. As of February 2021, the club Atlético Mineiro was the king of that broadcasting website, accounting for the largest share of digital audience.

里约热内卢的足球俱乐部弗拉门戈（FC Flamengo）截至2023年12月，已成为社交媒体上最受欢迎的巴西足球俱乐部，其综合粉丝数超过5700万。圣保罗的圣保罗竞技俱乐部（SE Corinthians）位列第二，五大平台上粉丝数量超过3500万。自19世纪末足球传入巴西以来，这项运动在该南美国家的普及程度已达到如此之高，以至于该国如今被誉为‘O país do futebol’（足球之国）。社交媒体上的一瞥即可窥见这一现象：截至2021年3月，巴西足球联合会（Confederação Brasileira de Futebol-CBF）在2020年底已成为巴西最受欢迎的体育联合会，其粉丝数量几乎比排名第二的机构多出2300万。COVID-19大流行导致巴西足球赛事日程受到巨大冲击。随着球场的关闭和社交距离措施的实施，巴西足球甲级联赛‘Série A’——亦称Brasileirão——被推迟数月，并且只能在无现场观众的情况下重启。因此，巴西足球联合会（CBF）设立了一个数字平台，以触及渴望观看并为自己的最爱俱乐部呐喊助威的国家足球粉丝群体。截至2021年2月，米内罗竞技俱乐部（Atlético Mineiro）成为了该直播网站的王中之王，占据了最大的数字观众份额。