Global: share of consumers more likely to buy from sustainable brands 2021

Globally, about 44 percent of consumers said they were more likely to buy from a brand with a clear commitment to sustainability in 2021. Specifically, the EMEA region found it most important for brands to have actions that match their values that year.

在全球范围内，大约44%的消费者表示，他们在2021年更倾向于购买那些对可持续性有明确承诺的品牌。特别是，欧洲、中东和非洲地区（EMEA）发现，品牌当年的行动与其价值观相匹配是最为重要的。