Consumer Behaviour Alcohol

Alcohol themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer.
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Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories.
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By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

基于加拿大最大规模的市场调研，Vividata的SCC | 加拿大消费者研究，Spotzi对该研究中的超过100,000份问卷结果进行了深入分析与处理。通过运用复杂的机器学习算法，Spotzi打造了集人口统计学、心理学、生活方式、生活事件、媒体、购买行为和品牌偏好于一体的综合信息库，该信息库被细分为17个类别。通过整合这些基于Vividata的大量数据集，您将充分释放我们的加拿大目标定位和画像计划的潜力，并将您的洞察力提升至新的高度。