Influencer Marketing Statistics 2023/24

we surveyed 2,000 people aged 16 and over in the UK between 4th and 6th January 2022. We wanted to understand what influences them to make purchases.

Which of the following, if any, have you ever done?

Response % of People Who Gave This Response

Made a purchase from a brand after seeing an advertisement online 40.35%
Made a purchase from a brand after seeing the brand’s content on social media 26.90%
Made a purchase from a brand after seeing someone on social media endorsing a product 17.60%
Made a purchase from a brand after seeing a celebrity endorsing a product 14.10%
None of the above 34.80%

于2022年1月4日至6日，我们对英国2,000名16岁及以上的成年人进行了调查。旨在探究影响他们进行消费的诸多因素。以下为调查结果概览：

问题：以下哪些行为，如果有的话，您曾经实施过？

回答选项及比例：

- 在线看到广告后购买某品牌产品：40.35%
- 在社交媒体上看到某品牌内容后购买该品牌产品：26.90%
- 在社交媒体上看到某人推荐某产品后购买：17.60%
- 在看到名人推荐某产品后购买：14.10%
- 以上皆非：34.80%