Telco Analytics - Mobile Intelligence + Demographic Insights

**Overview**

Deep Sync has partnered with a Top 3 wireless carrier to privacy-safe, deterministic insights into how consumers interact with mobile apps across categories. This dataset provides quantitative, fully-consented behavioral data spanning 55 million+ mobile devices across ~20,000 apps. This dataset offers a 24-month historical look-back that is aggregated daily and refreshed every 24 hours, enabling organizations to uncover actionable correlations between mobile app usage, consumer behavior, and market trends.

Each record includes app behavior enriched with Deep Sync’s proprietary demographic, interest, and ownership data, allowing analysts to connect app-level activity with demographic composition including gender, age, household information, income bands, employment, home ownership, and more.

This dataset is ideal for quantitative research, attribution, competitive analysis, and investment decision-making where persistent, reliable, and timely behavioral context is critical.

**Datasets:**

***App Download***
- RECORD_TYPE
- MOBILE_APP_ID
- MOBILE_APP_TITLE
- PRIMARY_APP_GENRE
- COHORT
- INTERVAL
- DATE
- DOWNLOADED_ACTIVE
- DOWNLOADED_INACTIVE

***App Removal***
- RECORD_TYPE
- MOBILE_APP_ID
- MOBILE_APP_TITLE
- PRIMARY_APP_GENRE
- COHORT
- INTERVAL
- DATE
- UNINSTALLED_ACTIVE
- UNINSTALLED_INACTIVE

***App Engagement***
- RECORD_TYPE
- MOBILE_APP_ID
- MOBILE_APP_TITLE
- PRIMARY_APP_GENRE
- COHORT
- INTERVAL
- DATE
- NUM_DEVICES
- FOCUS_FREQUENCY_PCT
- TOTAL_DWELL_MINUTES

***Mobility Data***
- RECORD_TYPE
- ACTON_TYPE
- ATTRIBUTE_SOURCE
- REPORTING_DEVICE_UNIVERSE
- COHORT
- INTERVAL
- DATE

***Attribute Data***
- TOP_AGE_RANK
- GENDER_DISTRIBUTION
- MARITAL_DISTRIBUTION
- HH_INCOME_DISTRIBUTION
- EDUCATION_DISTRIBUTION
- TOP_OCCUPATION_RANK
- HOME_OWNER_DISTRIBUTION
- DWELLING_TYPE_DISTRIBUTION
- RESIDENCE_DURATION_AVERAGE
- HOUSEHOLD_SIZE_AVERAGE
- NET_WORTH_DISTRIBUTION
- HOME_VALUE_MEDIAN
- RECENT_HOMEBUYERS_PERCENT

**Why Deep Sync?**
Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.
At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

**Additional Considerations - What Comes Next?**
We welcome you to contact our team at [e-mail] for additional assistance.