Home Services Data

With the assistance of Resonate Home Services data, you gain the capability to craft a comprehensive perspective on both consumers and the customers of your competitors. This knowledge equips you with insights into their driving factors, product preferences, potential churn reasons, and a wide array of other data.

Home Services Intent Data
- Plan to purchase home improvement in next 12 months
- Professional home services needed in next 12 months
- Category of professional services needed
- Plan to purchase a home or do home renovations
- Home improvement stores plan to purchase from

Home Services Preferences and Psychographics
- Key shopping factors (customer service, price, reputation, etc.)
- Product & services purchase drivers (familiar, high-quality, innovative, etc.)

Market and Competitive Data
- Purchased home improvement in past 12 months
- Currently use pest control services
- Home improvement stores shopped with
- Have pest problems at home
- Have a home security system
- Past spending amount at home improvement stores

Additional Home Services Data
- Demographics: Income, Marital status, Employment, Net worth, Multicultural data
- Media Consumption: Digital, Social, Linear, CTV, Traditional

Already working with an existing data provider like Acxiom, Experian, Epsilon, or Transunion? Resonate Home Services is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.