Home Services Data

With the assistance of Resonate Home Services data, you gain the capability to craft a comprehensive perspective on both consumers and the customers of your competitors. This knowledge equips you with insights into their driving factors, product preferences, potential churn reasons, and a wide array of other data. Home Services Intent Data - Plan to purchase home improvement in next 12 months - Professional home services needed in next 12 months - Category of professional services needed - Plan to purchase a home or do home renovations - Home improvement stores plan to purchase from Home Services Preferences and Psychographics - Key shopping factors (customer service, price, reputation, etc.) - Product & services purchase drivers (familiar, high-quality, innovative, etc.) Market and Competitive Data - Purchased home improvement in past 12 months - Currently use pest control services - Home improvement stores shopped with - Have pest problems at home - Have a home security system - Past spending amount at home improvement stores Additional Home Services Data - Demographics: Income, Marital status, Employment, Net worth, Multicultural data - Media Consumption: Digital, Social, Linear, CTV, Traditional Already working with an existing data provider like Acxiom, Experian, Epsilon, or Transunion? Resonate Home Services is a great addition to your existing data sets with unique categories. What sets Resonate data apart? - rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale. - Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions. - Continuously Refreshed: Keeping pace with the consumers by updating our models nightly. - Individual Data: Data aligned to individuals, not households & connected to 1 billion devices. - Most Predictive: Data sources that understand consumers today to predict tomorrow. Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level. Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.