Data for: Affective judgment in creative design: A method of fitness evaluation to the problem/solution spaces

A method of fitness evaluation to the problem/solution spaces is proposed based on the affective judgment in creative design. Six experienced designers and one-hundred-one users participated in a set of exploratory experiments on affective judgement of automobile design. From the experimental data, we identify the differences in designer’s affective appeal in a design and user’s affective response to the design. From data analysis, we confirm the general validity of that the ‘creative’ aspect of design can be described by introducing the notions of ‘default’ and ‘surprise’ problem/solution spaces. The affective judgments based on the expectations of designers and users are shown to be an effective alternative to quantitative metrics in design evaluation and concept selection. The presented findings implicate that the success and creativity are not the same, the ultimate goal of design practice is to find solutions that are both creative and successful. 1. The semantic scale adopted in the experiment was in Chinese Adjectives; 2. The method is basically a qualitative judgment based on the quantitative algorithms based on the affective judgment in creative design process.