Dataset for visual framing on engagement and pro-environmental action

This dataset is associated with the article "Testing the influence of visual framing on engagement and pro-environmental action." It includes observation data from an experiment at the Florida Museum of Natural History in Gainesville, Florida, that tested whether viewing a photography exhibit featuring images of the impacts of marine plastic pollution on ocean ecosystems (negative valence) or images of pristine ocean ecosystems (positive valence) would increase engagement, monetary donations to conservation, and pledges to help protect the ocean from plastic pollution. The dataset includes timing and tracking data, as well as data on pledges and donations made each day of the experiment. The data were collected from May 13th - June 23rd, 2021.