Consumer Survey (June 1965)

Omnibus survey from the area of market research. Topics: Assessment of price development and income development;beverage consumption; familiarity of artificial fiber products; breadconsumption and known types of bread; radio commercials and televisioncommercials; judgement on advertising effectiveness of trafficeducation posters; opinion leadership in consumer matters; pioneeringconsumer behavior; knowledge of traffic regulations; number and type ofpersonal traffic accidents; possession of drivers license and annualdistance driven; possession of electrical appliances; attitude tostudents; knowledge about measures to promote studies; judgement on thesituation of Berlin; club membership; social ties; reading newspapers;condition of health and health complaints; party preference;self-classification; expenditures for the children. Demography: age (classified); sex; marital status; religiousdenomination; school education; professional position; employment;household income; size of household; composition of household; head ofhousehold; number of adults in household; city size. Interviewer rating: social class of respondent; judgement on economicsituation of respondent; weekday of interview.