ORGANIZATIONAL INNOVATION AND CHANGE: A CASE STUDY IN A COMPANY FROM THE BIOTECHNOLOGY CLUSTER IN MINAS GERAIS

ABSTRACT This article aims to analyze the process of a planned organizational change within a family-owned company from the technological sector. More specifically, it looks at the internal and external issues intervening in this process. Furthermore, this article intends to understand how this organization change process shifted four critical organization dimensions: (1) people; (2) the organization structure; (3) the management processes, and; (4) the company’s strategy. In addition to endogenous factors, exogenous factors seemed to have influenced the process of change occurred within the company. Taking into account that these process are normally triggered by crisis, our research suggests the emergence of a more pro-active attitude of the company, which anticipated a deeper crisis and introduced changes that effectively contributed to propel its business.