Main online grocery shopping methods in the U.S. 2021, by generation

Nearly one in two U.S. consumers belonging to the Boomer generation opted for home delivery of grocery orders, a survey showed in 2021. Boomers' preference for online subscriptions was quite low (13 percent), while Millennials and Gen Z were more eager to subscribe online for grocery deliveries (40 percent).

一项2021年的调查显示，近一半的美国婴儿潮一代消费者选择通过家庭配送方式接收杂货订单。在在线订阅方面，婴儿潮一代的偏好相对较低（13%），而千禧一代和Z世代更倾向于在线订阅杂货配送服务（40%）。