Global online grocery market size in 2015-2020, by country

In 2015, China was the world leader in terms of market value of online grocery shopping, and they are expected to retain that position in 2020. Over that time period, the value of the Chinese market is expected to quadruple. This reflects the general trend of online grocery shopping taking a larger percentage of the grocery market each year. The grocery landscape Online grocery shopping is facilitated either by brick-mortar-supermarkets offering pick-up and delivery as a feature of multi-channel retailing (selling both in traditional offline channels as well as online outlets), or by standalone e-commerce retailers. China’s strengths The size of China’s online grocery market can be explained both by demographics and technological adoption rates. China currently has the largest population in the world and, after India, has over four times the population of the next largest country, the United States. More importantly, it has the highest online shopping penetration rate and the most e-commerce sales as percentage of total retail sales of any country in the world.

2015年，中国在线生鲜购物市场规模值位居全球首位，预计至2020年仍将保持这一地位。在此期间，中国市场规模预计将增长至原来的四倍。这反映出在线生鲜购物逐年占据更大比例的零售市场的普遍趋势。在线生鲜购物领域，无论是实体超市通过多渠道零售（包括传统线下渠道和在线平台）提供取货和配送服务，还是独立电商零售商，都促进了在线生鲜购物的便利性。中国之优势，在于其在线生鲜市场规模之大，既可归因于人口统计学因素，也可归因于技术采纳率。中国目前拥有世界上最多的人口，且仅次于印度，其人口是位居第二的美国人口的四倍以上。更重要的是，中国拥有世界上最高的在线购物渗透率和电子商务销售额占全国零售总额的比例。