Messaging Data: Personalized User Profiles & Events

Cordial provides real-time access to your customer’s profile updates, messaging engagements, and browsing/purchase behaviors. This helps you to analyze engagement trends, monitor customer behaviors, gauge performance, and unlock new insights to drive your business. Secure share tables & views can be customized to your desired specifications. Data is available retroactively in perpetuity, updated multiple times per day, and immediately queryable.

Views included:
- CONTACTACTIVITY
- CONTACTS
- ORDERS
- MESSAGESENDS

Fields for CONTACTACTIVITY view:
- ACTION: the type of event (click, open, etc)
- ACTION_DATE: The date the event took place
- CREATED_DATE: The date the event was ingested
- CID: The ID of the referenced contact record
- MCID: The ID of the referenced messagecontacts record
- MDTID: The ID of the referenced messagedeliverytemplate record
- DEVICE The end user’s useragent device (browser, platform, type, etc).
- GEO: Location data geo-coded from the end user’s ip address (latitude, longitude, country, state, postal code, etc).
- SYSTEM_PROPERTIES: Operational data such as email domain, message tags, and referring link
- PROPERTIES: Optional custom data specified by the customer for a given action type

Fields for CONTACTS view:
- ID: Unique contact identifier generated by Cordial
- MODIFIED_DATE: The date the contact was last modified
- CREATED_DATE: The date the contact was created
- MDTLASTSENT: The MDTID and Datetime of the most recent messages sent to the contact
- LIST_JOIN_DATE: The LIST_ID and join date of the lists to which the contact is subscribed
- LIST: The LIST_ID of the lists to which the contact is subscribed
- CHANNELS: The delivery channels to which the contact is (or has been) subscribed, including id (e.g. email)
- ATTRIBUTES: The custom fields set for the contact
- CART: The items in the user’s cart

FIelds for ORDERS view:
- ID: Unique order identifier generated by Cordial
- ORDERID: Unique order identifier generated by the Client
- MODIFIED_DATE: The date the order was last modified
- CREATED_DATE: The date the order was created
- CID: The ID of the referenced contact record
- TOTALAMOUNT: total amount of the order
- PURCHASEDATE: the purchase date of the order
- ITEMS: the list of items in the order

Expected workflow:
- Request access to this listing and your Cordial CSM will reach out.
- Work with the Cordial team to confirm details of the data share to your Snowflake instance.
- Begin access to your secure data share!