Data Activation for Sports

GrowthLoop's composable CDP is the fastest way to enable marketers to self-serve on Snowflake and create secure Sports fan segments in seconds and proactively engage with fans from Preseason to the Playoffs in the most impactful channels. Marketers and Sales teams can create audiences based on the entire fan profile, sync to key destinations like CRM, email, paid media and more, and measure the impact on any metric -- directly from Snowflake.

Sports companies can grow their customer base and increase customer lifetime value with GrowthLoop:
- High-Value Sales Targeting: Combine high-value customer predictions with triggers such as web and mobile interactions to prioritize sales outreach.
- Last-Minute Offers: Personalize last-minute offers based on sales likelihood and geographic factors to maximize attendance / inventory utilization rates.
- Loyalty Programs: Build long-term loyalty through by driving season tickets and loyalty programs with differentiated experiences.
- Sponsor Value-Add: Sponsors can target specific attendee audiences via paid media channels to maximize partner marketing opportunities.
- Geo-Targeting: Run geo-specific campaigns across all channels to target away-team fans that live in the area for each home game.
- Lifetime Value Segments: Activate a holistic, value-based segmentation model for long-term customer engagement and loyalty.

GrowthLoop Benefits
- No-Code Audience Builder: Create customer audiences in seconds by empowering your marketing team to leverage the customer data already collected in Snowflake
- Activate Audiences to Key Destinations: Sync customer lists automatically to any of your key CRM systems like Salesforce or Microsoft Dynamics, social platforms, paid media, email and more via GrowthLoop’s extensive destination list
- Measure Campaign Effectiveness, Experiment Faster and More Intelligently: Measure incremental lift within GrowthLoop’s platform for any key metric, including revenue

Expected Workflow:
- Request access to this listing and a GrowthLoop representative will reach out.
- Work with GrowthLoop to create an account and connect your Snowflake instance.
- Begin activating your data!