Healthcare Solutions

Aspirations toward a single view of the patient start with the right identity. Acxiom healthcare solutions help healthcare clients harness the powerful potential of data to strengthen connections and determine identity throughout the continuum of care between patients, providers, and payers. Acxiom’s healthcare solutions provide confidence in privacy and security by being HIPAA, HITECH and HITRUST compliant and ensure the ethical use of data in healthcare.

AUDIENCES
Acxiom offers predictive audiences that enable healthcare marketers to reach people based on brand affinity, acquisition channel, and more. Categories include:
Likely to Have Supplemental Health Care
Likely to Obtain Dental Insurance
Likely Acquisition Channel for Health Insurance
Likely Insurer for Health Insurance
Likely Healthcare Advertising Actions Taken
Likely Diet Control/Eating Habits
Likely Health & Fitness Behaviors
Likely Health Improvement Activities

Acxiom also offers additional healthcare consumer look-alike audiences built from medical and pharmacy claims data to help clients better understand their customers based upon their healthcare needs. Categories include:
Likely Relevance to a healthcare condition
Likely Consider a brand
Likely Benefit from a treatment/procedure

MATCH MULTIPLIER
Acxiom’s Match Multiplier enables healthcare marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Snowflake environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Snowflake's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.

DATA CLEANROOM POWERED BY SNOWFLAKE
Acxiom Data Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching.
1. Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals.
2. A greater pool of known customers and prospects for audience creation, activation, reporting and analytics.
3. The addition of thousands of descriptive and predictive insights to known records so healthcare brands and providers can better understand patients and personalize experiences.

EXPECTED WORKFLOW
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.

搜集汇总

背景与挑战

背景概述

该数据集提供医疗健康行业解决方案，包含患者身份识别、合规数据处理和预测性受众分析功能，通过Snowflake数据清洁室技术提升数据匹配率，并支持安全的数据共享和工作流程。解决方案涵盖从保险偏好到健康行为的多维度受众分类，确保数据使用符合HIPAA等隐私标准。