Dataset for manuscript "The effect of personalised versus non-personalised study invitations on recruitment: An embedded randomised controlled recruitment trial"

This dataset contains the original data to the manuscript The effect of personalised versus non-personalised study invitations on recruitment: An embedded randomised controlled recruitment trial. The study is registered in the ISRCTN registry (ISRCTN18404129) and the Northern Ireland Hub for Trials Methodology Research SWAT repository (SWAT 112). A full protocol for the study has been published: Woodford J, Norbäck K, Hagström J, Grönqvist H, Parker A, Arundel C, et al. Study within a trial (SWAT) protocol. Investigating the effect of personalised versus non-personalised study invitations on recruitment: an embedded randomised controlled recruitment trial. Contemp Clin Trials Commun. 2020; doi: 10.1016/j.conctc.2020.100572