All Media and Products Survey 2015 - South Africa

Name: All Media and Products Survey 2015 - South Africa
Creator: datafirst.uct.ac.za
Published: 2020-09-24 00:00:00
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datafirst.uct.ac.za2020-09-24 更新2025-03-26 收录

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Abstract --------------------------- The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services. Geographic coverage --------------------------- The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape. Analysis unit --------------------------- Households and individuals Universe --------------------------- The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa. Kind of data --------------------------- Sample survey data Sampling procedure --------------------------- The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group. Mode of data collection --------------------------- Face-to-face [f2f] Research instrument --------------------------- The questionnaires are provided with the dataset, as part of the layout files.

摘要 --------------------------- 南非受众研究基金会（SAARF）执行全媒体与产品调查（AMPS），旨在收集南非人在媒体使用、特定产品及服务拥有或使用方面的数据。地理覆盖范围 --------------------------- 本调查覆盖南非的主要农村和城市地区，包括豪登省、西开普省、东开普省、夸祖鲁纳塔尔省、自由州和北开普省的主要都市区。分析单位 --------------------------- 家庭和个人总体 --------------------------- AMPS样本的总体范围几乎涵盖了南非所有15岁及以上、居住在南非主要都市区城乡地区的成年人。数据类型 --------------------------- 样本调查数据抽样程序 --------------------------- AMPS样本的总体范围包括南非15岁及以上的成年人。采用了一种多阶段、区域分层、准概率设计，对全年样本进行了全面调查。利用人口估计值，样本被扩大到总人口规模，以便从百分比和千人规模两个方面审视研究结果。数据通过面对面（f2f）的家庭访谈方式收集。对于每个种族群体，某些地区因无人员或人员数量可忽略不计而被排除在考虑范围之外。数据收集方式 --------------------------- 面对面访谈 [f2f] 研究工具 --------------------------- 数据集包含问卷，作为布局文件的一部分。

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