Luxury brand awareness in China 2024

According to a survey conducted by Rakuten Insight in July 2024, 87 percent of respondents reported being familiar with Chanel as a luxury brand. Dior and Hermes were also among the most renowned luxury brands among Chinese consumers.

根据 Rakuten Insight 于 2024 年 7 月进行的调查，87% 的受访者表示熟悉 Chanel 这一奢侈品品牌。Dior 和 Hermes 亦位列中国消费者心目中最负盛名的奢侈品品牌之列。

搜集汇总

背景与挑战

背景概述

该数据集基于2024年7月对中国3838名16岁及以上消费者的在线调查，测量了全球奢侈品牌在中国市场的认知度。调查显示香奈儿、迪奥和爱马仕是知名品牌，但具体数据为付费内容，需通过Statista平台订阅获取。