Blockchain Financial Transaction model for Customer Perception using UTAUT Model

The paper examines the Block chain adoption and integration into financial ecosystem which has been a predominant phenomenon across banking sector long before. The financial disruption and possible changes in consumer mind set post Covid-19 has changed the way post millennials are banking. Traditional financial transactions dominated retail banking despite Covid-19 augmented the problem and encouraged change from traditional offline banking to online digital paperless and cashless banking. The traditional financial transactions were product centric focused and niche specialized. The block chain based financial transactions on the other hand customize and derive strength from the platform driven engagement with all segments and categories of the customers across retail and institutional segments. The block chain platforms identify as the composite mixture of technology, smart phone applications and artificial intelligence driven algorithms that seem to ease the challenges to sustainable inclusion and deposit mobilization and allocation across investment avenues. The pace of technology adoption has been observed to lead to intense stimulus generation for accepting new and novel business models that muddle consumer in DO-IT-YOURSELF (DIY) theme. The present research results reflect the possibility of incorporation of technology mediated platforms and business models in banking industry, which is shaping the consumer behavior. The literature review demonstrates the constructive and societal role of technology in aligning the financial inclusion and reaching out to the unbanked masses in seamless manner. The results significantly establish the role of block chain technology in creating a positive consumer mindset towards inclusion of technology in financial ecosystem. Key Words: Block Chain, Customer’s Perception, Financial Transaction, Financial Inclusion.