THE ROLE OF E-COMMERCE IN CREATING JOBS IN OUR COUNTRY

This thesis analyzes the role of e-commerce in job creation in our country and its economic and social significance in the digital economy. In recent years, the rapid development of information and communication technologies, the expansion of Internet infrastructure, and the improvement of electronic payment systems have given a strong impetus to the development of e-commerce. As a result, e-commerce is becoming one of the important factors in ensuring economic growth, developing entrepreneurial activity, creating new jobs, and increasing employment. The thesis highlights the role of e-commerce in creating new job opportunities in areas such as trade, logistics, courier services, digital marketing, programming, customer service, and freelance work. The importance of e-commerce in attracting young people and women to remote work is also analyzed. The study also examines the impact of state programs, decrees, and decisions implemented in our country to develop the digital economy on the development of e-commerce.