A study of the influence of gastronomic tourism motivation on tourists' behavioural intentions

This paper explores the structural relationship between tourists’ motivation for gastronomic tourism and tourists’ behavioural intention in gastronomic tourism, and the mediating role of tourists' satisfaction in this relationship. A questionnaire survey was conducted on Chengdu tourists through random sampling, and a total of 510 valid questionnaires were collected.The data were analysed empirically by constructing a structural equation model using AMOS and SPSS software,the results showed that:push motivation has a significant positive effect on tourist satisfaction, in which the gastronomic experience motivation has the greatest influence, followed by the spiritual experience motivation and cultural experience motivation; pull motivation has a significant positive effect on tourist satisfaction, and the degree of completeness of the service packages has the most significant effect on satisfaction, followed by the gastronomic products; the gastronomic experience motivation, the spiritual experience motivation, the gastronomic products motivation and the service packages motivation do not show a significant positive direct influence on the behavioural intention, but can indirectly influence tourists’ behavioural intention by influencing tourists’ satisfaction; tourists’ satisfaction also enhances tourists’ intention to recommend and revisit.