FOOD INFLATION (MIS)PERCEPTIONS

We use a nationally representative sample of 900 individuals in the UK to study food inflation perception. We have two parts: a first part, where consumers have to indicate the inflation of 38 different food categories, plus 3 aggregate food categories (all food, all grocery, all food eaten out-of-home), which we match the real inflation in the same period requested to participants; and a second part, with an experimental task that asks consumers to indicate the perceived size of the annual price change of 18 products, having only information on price, or with information on price + absolute annual price change, or price + annual percentage change (as before, actual data is available, and is in the codes).