In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 79.5%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Footwear in Lithuania also consist of an AOV of US$98.4
In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 82.4%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Footwear in Thailand also consist of an AOV of US$83.1,